Borderlands 4 Boss Writes Grovelling Apology for Implying ‘Real Fans’ Will Pay $80 for PS5 Game

Borderlands 4 still doesn’t officially have a price, and Gearbox boss Randy Pitchford has insisted the decision is out of his hands.
But after the ex-magician put his foot in his mouth recently, implying that “real fans” will pay $80 to play the game, he’s vomited out a 500-plus word diatribe attempting to clarify his comments.
We suppose you’d call this an apology, but Pitchford only really says he’s “sorry” for the misunderstanding – not necessarily what he said.
“The absolute sincere truth is that I don’t want anyone to pay any more than they should or are comfortable with and I always work with the intent and hope that a customer always feels they got the better end of the deal no matter what they pay,” he explained.
The post goes on and on (and on and on), but he effectively admits his words may have sounded like he was taking fans for granted, and he accepts that’s a “super sh*tty look”.
“I’m grateful that anyone likes our games and humbled that so many fans show up to enjoy and support what we do,” he continued.
“As an artist I don’t want prices to go up because I want everyone to have access to what we create.
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