Fresh from telling laid-off employees to console themselves with AI, Microsoft doubles down by advertising Xbox jobs with pathetic AI image: ‘So tone deaf I hope it is satire’
The rollicking clown car that is Microsoft corporate leadership has outdone itself once again. Earlier this month Phil Spencer said Microsoft’s gaming business has “never looked stronger” as he announced mass layoffs, which was swiftly followed up by an Xbox exec suggesting that affected employees use AI to console themselves. And now?
A round of slow claps for Xbox’s principle development lead Mike Matsel, another victim of terminal LinkedIn brain, who took to the social networking site this past weekend to announce some good news: we’re hiring! Except…
The post comes with an image that is clearly AI-generated (first spotted by Eurogamer). It shows a cartoon image of a woman smiling and wearing headphones in front of a PC: but look closer and you’ll notice that this PC is very special, because the display is on the back of the monitor. Then you notice her eyes aren’t on the front of the monitor either (I guess there’s not much to see), and she’s just staring gormlessly over the top and into the distance.
The more you look the worse it gets: the shading on her top is all sorts of wrong; the keyboard just seems to have randomly shaped blocks rather than resembling a keyboard; there’s a weird little divot between the thumb and index finger on the left hand. In other words, this is a classic AI-generated image, aka slop.
The thing is, this is being posted by a senior figure at Xbox and is explicitly about hiring graphics designers. You’d think that might earn a bespoke visual for any hiring push. Tempting as it may be to dunk on Matsel, the guy also may be trying to keep his own job: Microsoft has said “AI is no longer optional” for its staff, and employees are being evaluated on how they use these tools.
The first reply to the post is, appropriately enough, a poop emoji. “This is so tone deaf that I hope that it is satire,” replies Kevin Catarino. “Does everyone left at Xbox have brain damage,” wonders Rick Desilets. “Are you seriously posting a job ad for Xbox Graphics using this AI garbage? It looks like shit, man, what is happening over there?”
“AI is a billion dollar industry, a lot of money and resources have been poured into this, and this is the result of it,” says Joseph M. “My god, I don’t believe in AI and I never will. It’s not worth the hype or money. You could have just hired someone for cheap looking for help with their portfolio to do a much better job than this.”
Microsoft’s latest cuts were a real bloodbath, with studios like The Initiative closed and several high-profile Xbox exclusives cancelled, including Rare’s Everwild, an unannounced Zenimax MMO, and the excellent-looking Perfect Dark reboot. Since the start of 2023, Microsoft has fired over 20,000 people. It’s also announced that it plans to spend $80 billion on AI this year. Well: I hope you all like hot garbage. Because right now, that’s sure looking like the future of Xbox.
