SMS Campaigns in the Beauty and Wellness Industry

In the beauty and wellness industry, customer relationships are the foundation of success. Clients visiting beauty salons or SPA centers value not only the quality of services but also personalized communication and care for their needs. SMS message campaigns are therefore becoming an invaluable tool – they allow you to remind clients about appointments, thank them for their trust, invite them to promotions, or simply build a sense of care. So, how can you use this channel in the daily work of a salon?

SMS message campaigns – why do they work well in beauty salons?

Beauty salons operate to the rhythm of regular visits, seasonal promotions, and direct contact with clients. SMS messages fit perfectly into this operating model – they are fast, personal, and reach the recipient almost instantly. Moreover, they have a very high open rate – up to 98% of messages are read within minutes of being sent.

In a world where clients are often busy and flooded with dozens of notifications from various sources, a simple, polite SMS can remind them of an appointment or encourage them to take advantage of an offer without being too intrusive.

Use SMS campaigns from 2WAY to instantly reach customers and increase sales!

How do beauty salons use SMS messages in practice?

Depending on the type of services and the client profile, SMS message campaigns can be adapted to many goals. Here are examples of applications that enjoy the greatest effectiveness:

• Appointment reminders – a message the day before the scheduled appointment helps reduce no-shows and streamlines calendar management.
• Booking confirmations – an SMS after booking online gives the client a sense of security and organization.
• Promotion notifications – e.g., a discount on a manicure for the client’s birthday or a limited offer on seasonal treatments.
• Loyalty building – thank-you messages after a treatment or special offers only for regular clients.
• Client reactivation – a gentle reminder after a few weeks of absence, e.g., “We miss you – come back for a treatment with a 15% discount.”

Advantages of SMS message campaigns over other channels

Compared to email or social media, SMS has several unique advantages:

• Directness – the message goes directly to the client’s phone, without the need to check an inbox or application.
• Short format – forces concise, friendly, and clear communication.
• No internet access required – the message arrives even when the client does not have a network connection.
• No SPAM filters – SMS messages are much less frequently ignored than emails (source).

In the beauty industry, where the subtlety of the message and a sense of timing are important, SMS allows for maintaining professional yet friendly contact with the client.

How to professionally run sms message campaigns?

When sending messages to clients, it’s worth remembering a few principles that will increase effectiveness and positive reception:

• Personalization – a message with the client’s name gives the impression of individual contact, which increases the chance of a response.
• Polite tone – avoid excessive commercialism. Instead of “Book now!”, it’s better to use “We have a special offer for you.”
• Sending times – morning or afternoon hours usually work best. Sending SMS messages late in the evening can be poorly received.
• Clarity – the message should contain the most important information and a possible link to the website or booking system.
• Opt-out option – it’s worth adding simple information on how to unsubscribe from the list in the footer of the message, e.g., “Reply STOP.”

Security and consents – what to remember?

When contacting clients via SMS, regulations regarding the protection of personal data apply. Before starting communication, you should ensure that the client has consented to receive messages – preferably by ticking the appropriate box when booking a treatment or in the online booking panel.

It is also good practice to allow unsubscribing at any time and to clearly inform how the data is processed. This approach builds trust and a professional image of the salon.

Is it worth investing in SMS message campaigns?

Well-planned SMS message campaigns are an investment that really pays off. They not only allow you to remind clients about appointments but, above all, build a lasting, trust-based relationship with them. In the beauty and wellness industry, where emotions and experiences are of great importance, a direct and subtle form of contact can determine whether a client returns and remains loyal.

If you run a beauty salon or a wellness center, consider implementing this communication channel. Even a few well-thought-out messages a month can translate into higher attendance, increased service sales, and positive customer reviews – and that’s what modern customer relationship management is all about.

Last Updated: May 12, 2025