Review Outlet Believes that ASUS is Repositioning ROG Strix as a Sub-sub-flagship Card Brand

ASUS has added a brand-new ROG Strix GeForce RTX 5070 Ti 16 GB GDDR7 OC Edition SKU to its wide-ranging NVIDIA GPU portfolio. The company introduced new generation ROG Strix cards earlier this year, but these offerings were missing during the various GeForce RTX 50-series launch periods. Within the first quarter of 2025, ASUS seemingly concentrated on getting its TUF Gaming and PRIME lines onto retail shelves. As reported by VideoCardz, ROG Strix GeForce RTX 5070 Ti evaluation samples seem to be in the possession of media outlets. BenchLife.info has teased an upcoming full review, but their swift “hands-on” bit of coverage divulged an interesting claim about an alleged reshuffling of ASUS product hierarchies.

The article’s author—Chris L.—stated: “ROG Strix RTX 50-series is finally on the market! After finishing GeForce RTX 5060 Ti tests, we return to a GeForce RTX 5070 Ti graphics card. ASUS has made some changes to the GeForce RTX 50-series, replacing ROG Strix with ROG Astral to become the highest-end graphics card product line (for GeForce RTX 5090 and RTX 5080 tiers). As for ROG Strix and TUF Gaming, ProArt, Prime and DUAL series, they provide players with different choices. The flagship ROG Matrix still exists, but we won’t see it until it is needed.” Currently, new product listings point to ROG Strix being limited to custom (standard and overclocked) GeForce RTX 5070 Ti and RTX 5070 options.